We all run for different reasons, but there is always one that inspires us to keep going—to never stop. We designed this campaign for Nike with this in mind. The main idea is to galvanize marathon contestants by reflecting THEIR motivating force.
#1 INSCRIPTION Participants sign up for the race through Nike’s website and at the same time they list their reasons for running.
#2 PICK UP Contestants then pick up their bands the day of the race.
#2 PICK UP Contestants then pick up their bands the day of the race.
#3 ENJOY Runners wear their bands and turn to them for motivation every time they feel like they're low on energy.
I can do bald, but never bald with a belly.
Don't lose sight.
I refuse to lose another pickup game to the janitor.
Don't lose sight.
Chocolate cake, Passion fruit cheesecake, Brownies, Gelatto tramontana.
Don't lose sight.
Don't lose sight.
